CIO Symposium Contributor

Bio

Over the last 14 years my career has focused on eCommerce, digital marketing, and the digital enterprise.

As the Chair and General Manager of the MIT Sloan CIO Symposium, I am responsible for sponsor and attendee revenue as well as ensuring that our sponsors, speakers, attendees, and volunteers all have the best possible experience at the Symposium. I lead a team of 40 volunteers as well as media agencies and partners. My mission is to bring together the academic thought leadership of MIT with the hands-on experience of leading, global CIOs.

At UL (Underwriter’s Laboratories) I formulated and implemented digital marketing strategies, including SEO, SEM, PPC, social media, email, website re-architecture, content management, and website functional enhancements.

As an eCommerce Project Manager at Monster I directed designers in defining global B2B eCommerce interfaces and then managed developers implementing the interfaces.

At PUMA I led their North American eCommerce operations across seven distinct storefronts, including merchandising, marketing, customer service, order processing, technology and web development.

At Sybase I drafted strategic plan for a failing eCommerce, increasing revenues by 500% in six months.

Prior to my digital career, I founded a startup that recorded business books onto audiocassettes for executives to listen to while the commute.

I earned my MS in Management from the MIT Sloan School and my BS at Cornell University.